New Plato's Closet opening in Brookfield
Plato's Closet, the teen resale franchise chain, will open a store in February in the Brookfield Fashion Center on W. Blue Mound Road.
It will be the second teen resale shop on Blue Mound Road and the second Plato's Closet in the metro area. The first Plato's Closet opened this summer in Greenfield.
The new Plato's Closet will occupy the former site of the Big and Tall Men's store on the east side of the Fashion Center. The shop will open in the first week of February to buy used clothing. The stocking process is expected to take about 6 to 8 weeks, and the store will start selling clothing after that.
Owners of the new Plato's are Eric Tresslar and Kyle Schuchmacher, both commercial real estate brokers in Chicago. It will be the first retail venture for both men. Tresslar said they decided to buy the franchise after seeing his uncle's success with a Plato's Closet store.
The new Plato's will compete directly with Fashion Xchange, a similar format resale shop that opened across the street early this year in the Plaza shopping center at Blue Mound and Calhoun roads.
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Retail Business News
Lands' End Inc. on Tuesday said it has promoted a longtime executive to chief marketing officer, quickly filling a post left vacant a month ago.
Named to the position, and to an executive vice president slot, is Becky Gebhardt, formerly chief creative officer with the Dodgeville-based retailer. Gebhardt has been with Lands' End since 1991.
In her new role — a critical one for any retailer — Gebhardt succeeds Steven Rado, whose resignation was disclosed last month in a filing with securities regulators. No reason was given for Rado's departure. Lands' End said in the filing that it planned to search externally for a replacement.
The firm also said Tuesday that it has hired Mike Zhang as vice president for e-commerce, digital marketing and innovation, and promoted Mike Holahan to senior vice president for multichannel marketing. Both men will report to Gebhardt.