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Brookfield Target store could break ground in August

Land and Space

Journal Sentinel business reporter Tom Daykin talks about commercial real estate and development.

April 07, 2011
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By Tom Daykin of the Journal Sentinel

April 07, 2011 0

A Target store planned for Brookfield's former Quebecor World printing plant site could have a groundbreaking in late August.

That's the word from Dan Ertl, City of Brookfield director of community development. Ertl told me the next round of plan and zoning approvals for the proposed store begins with a Plan Commission meeting on Monday, followed by a public hearing on June 7.

The Common Council is set to review the plans on June 21, with a developer's agreement to be reviewed in July, Ertl said. Assuming construction starts in late August, the Target would be completed about a year later, he said. 

Minneapolis-based developer Ryan Cos. in June 2010 proposed the 136,000-square-foot Target for the 23-acre site at 12821 W. Blue Mound Road. The Common Council in December changed land use guidelines to allow retail development at the site totaling around 170,000 square feet.

The former printing plant, which closed in 2006, will be demolished to make way for the Target and other new retail buildings.

The Target would include a pharmacy, with the grocery component including fresh produce, baked goods, dairy items and prepared foods. It would likely have 150 to 200 employees.

The project site is about halfway between two Target stores, at 3900 N. 124th St., Wauwatosa, and 2600 S. 108th St., West Allis.

By the way, the development will be named Underwood Crossing. That name, and the development's logo, were created by Brookfield Central High School students in teacher Sarah Scott's graphic design class, says Tony Barranco, of Ryan Cos.

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About Tom Daykin

Tom Daykin covers commercial real estate and development.

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Helpful Links and Resources

Check the Milwaukee Assessor’s Office website, which includes tools to look up property assessments.

Find property assessments for other communities throughout the state at AssessorData.org.

The Milwaukee Department of City Development website includes information on the city Plan Commission and Redevelopment Authority.

The Commercial Association of Realtors Wisconsin offers information on commercial realtors and real estate.

The Milwaukee chapter of the Institute of Real Estate Management serves the needs of real estate management professionals

The Wisconsin chapter of the NAIOP Commercial Real Estate Development Association aims to serve developers and owners of commercial real estate.

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The judges said, "Daykin’s aggressive reporting and accessible, explanatory writing make him a must-read for his tight-knit and highly engaged audience."


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