Ask NOW: Trader Joe's has no impending Brookfield plans

April 20, 2011

Is there a rumor you've heard you would like to track down? Is there something in the community that needs to get fixed? Mary Malahy answers some of the mysteries of life in the Elmbrook area.

Trader Joe's has no impending Brookfield plans

Issue: A while ago a reader heard that a Trader Joe's was coming to the Fashion Plaza on Bluemound Road, but since then hasn't heard anything about it. She is wondering if the store is still planning on coming to Brookfield.

Status: Dan Ertl, director of community development, said Trader Joe's has not had any formal communication with the city of Brookfield. But, he added, he has been in communication with the real estate broker who works with Trader Joe's.

Ertl told the agent that the Brookfield community would like to have a Trader Joe's and identified possible sites for a new store.

"A formal application has not been made on any of the sites I identified, but we remain hopeful," Ertl said.

I spoke with Alison Mochizuki, publicity representative for Trader Joe's, and she said Trader Joe's has no plan to open a Brookfield store in the next two years.

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