Veteran journalist to cover Elm Grove

Aug. 4, 2010

Longtime journalist John Morton has joined the staff of NOW Newspapers as the reporter for Elm Grove.

Morton, 46, has taken a fresh approach to stories during his career, which has included stints as an editor with Community Newspapers, sports editor of the Green Bay Press-Gazette and, most recently, sports editor of the Oconomowoc Enterprise.

Morton provides some insight into himself and his approach to local journalism in this question-and-answer session.

Q: Tell us about yourself and your family.

A: I'm a native of Madison and now live in Oconomowoc. I'm divorced with three children: Conner, 16; Kyle, 12; and Aly, 10. I graduated from the University of Wisconsin-Madison with a major in journalism.

Q: What is your work history?

A: I have worked in newspapers most of my life, but where I learned the most and jumpstarted my career was with none other than Community Newspapers in the early-to-mid-1990s. That's right, I'm back.

Q: What is it that draws you to community journalism?

A: My favorite thing about community journalism is how intimate it is. I love the fact that every word and every story means something to the reader, and most likely they can personally relate to the subject. After all, we're writing about their stomping grounds.

Q: What do you believe the role of a community journalist is?

A: To celebrate what is unique and special about our community. To capture that "sense of place." I lived in Elm Grove in the early '90s, so I know firsthand how special it is to its residents.

Q: In the next few weeks, what will you be doing to get to know your coverage area better?

A: I will be simply spending a lot of time here in all capacities. Walks, lunch, introductions, you name it. Enjoying summer in Elm Grove won't take much effort!

Q: What do you like to do in your spare time?

A: My favorite activity is boating. I have a wave runner and motor boat on Okauchee Lake, and I consider my kids professional tubers.

Q: Since you were the sports editor of the Green Bay Press-Gazette when the Packers won the Super Bowl, we have ask to this question: How will the Packers do this year?

A: I worry that the Vikings will still be tough and the other two divisional opponents - the Bears and Lions - will improve because they can't get much worse. So, let's go with 9-7 for the Pack, narrowly missing the playoffs. Sorry.

John Morton is looking for story ideas and tips from NOW readers. Contact him at or (262) 446-6621.

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