Chuck E. Cheese's releases statement after child hurt during brawl at Brookfield location

July 30, 2013

Chuck E. Cheese's is billed as the place where a kid can be a kid, but the Brookfield location was where two adults were arrested Saturday after a brawl broke out in front of playing kids.

Town of Brookfield police received a call of a fight in progress at 8:48 p.m. and arrested and cited two 28-year-old women for disorderly conduct and battery at the children's entertainment hot spot, 19125 W Bluemound Road. Town of Brookfield Police Lt. David Mironischen said the fight started because a child was "taking too long" to exchange game tickets for a prize.

"There were two groups of people in line at the ticket counter and one of the groups became impatient with the child who was taking their turn choosing a prize," Mironischen said. "Words were exchanged and one thing led to another."

About 20 people began yelling and throwing punches in the crowded area. A 6-year-old related to one of the unruly guests suffered a bump to the head after being pushed around during the scuffle, Mironischen said. Someone used pepper spray during the argument, and five people were treated by the fire department at the scene.

Chuck E. Cheese's released the following statement Monday:

We are aware of an incident that occurred on July 27, 2013, in our Brookfield, Wis., store located at 19125 W Bluemound Rd., in which an argument between patrons escalated into a fight.

The store manager acted quickly, followed proper safety procedures and contained the scene until local on-duty officers arrived. All of the guests involved in the incident were arrested by authorities. Five people were treated on site for chemical irritation by firefighters, but no one had to be taken to the hospital. We want to assure parents and caregivers that we take great measures to protect the experience children and families have in our stores. 

Many of the measures we have in place – such as our Kid Check program, employment of security guards, active security camera systems and additional safety precautions – are transparent to our guests to encourage an environment Where a Kid Can Be a Kid. Despite our efforts, unfortunately altercations occur with a very small percentage of those who visit Chuck E. Cheese’s. 

And like kids’ soccer and baseball games across our country, typically the incidents are not with the kids -- but regrettably the parents.  For us, even one altercation is too many. In light of this, we will continue to test and evaluate additional measures for the benefit of our guests – such as increased security camera presence and awareness, re-examining our facility seating arrangements and our party parameters as well as working closely with local authorities – with the goal of deterring future incidences.

Maintaining a wholesome, safe experience that sets a standard across our more than 560 locations is of utmost importance to Chuck E. Cheese’s, and we will never stop working to improve how we operate our business."

Departments respond

Officers from the Wisconsin State Patrol and Waukesha County Sheriff's Department showed up to help diffuse the situation.

"It was difficult to get cooperation from patrons," Mironischen said. "Many didn't want to identify themselves as witnesses or give statements, but the manager was cooperative."

This isn't the first time police have had to control rowdy guests at the Brookfield location. In April, 2008, seven officers broke up a fight that involved as many as 40 people, according to a police report. The melee broke out after an uninvited guest showed up at a child's birthday party. No one was arrested, but a woman who was 22 weeks pregnant was taken to the hospital after being pushed.

The location gave up its liquor license in June, 2008, and Mironischen said calls related to fights have decreased since then.

Police were called to the Brookfield Chuck E. Cheese's location 81 times from 2007 to 2008, as the Journal Sentinel reported in this 2008 story.



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