How to Give An Eleavator Sppech

Aug. 31, 2014

In the fast paced world we live in, how do you separate yourself from the crowd? How do you spark that interest in yourself, your product or services or a special idea that you want to promote? Merely telling someone that you are an accountant or providing an accounting service won’t get you to first base.
The secret is to identify you, your organization or your idea as being unique and has value to the listener. This is called the USP or Unique Selling Proposition. Ask yourself. What do you want your listener to remember about you or your product?
Come to our meeting and learn the basics of creating and delivering an ELEVATOR SPEECH. The elevator speech is designed to grab the attention of your audience in less than a minute. The elevator speech is as essential as a business card or a resume. In less than 35 seconds you must be able to say who you are, what you do and how you add value. If you don’t have an elevator speech people won’t know how you will add value.
The program will include an impromptu table topics session which will ask you to respond to interviewing questions, to condition you to think on your feet, interviewing tips, and three speeches detailing interviewing subjects. The meeting will begin at 6:45 PM and end at 8:30 PM and is being held at Herzing University, 555 South Executive Drive, Brookfield. This meeting is open to the public and is free of charge. We do have limited seating, and if you are planning to attend contact Tom McFarlin @ 262-717-9776 or email:

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Waukesha County Fair


The 2016 Waukesha County Fair saw rain, scorching temps and tropical humidity throughout its five-day run. Check out our stories, photos and video from the fair, including coverage of the new pig, duck and goat races, the 50th annual Fairest of the Fair contest, as well as a ranking of the top food items.

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We've made it easy for you to get out and go this summer. From hitting the trails for a bike ride or walk, to where to find beer gardens in the area, to the best places to swim in Waukesha County to the best summer drinks and summer reads, check out our 2016 summer guide.